GOOGLE ADWORDS

Google Adwords is the system developed by Google to assist you in marketing you products and services in Google Search Engine via the text advertisement placement that appears when people search for keywords and phrases your specified in the system for your ads. Google Adwords is a Pay-Per-Click advertisement system.

WHY IS GOOGLE ADWORDS IMPORTANT FOR BUSINESS?

BENEFITS OF ADVERTISING WITH GOOGLE ADWORDS

A few important things set AdWords apart from other kinds of advertising. Using AdWords, you can:

Reach people at the precise moment they’re searching for what you offer

Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
You can choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
The Google Display Network (GDN) alone reaches 80% of Internet users in the US.

Control your budget

With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.
You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
There’s no minimum spending commitment.

See exactly what's working in your ad, and build on it

View a report of how your ad is doing -- see how many new customers connect to your business from your ad, where they’re coming from, and more.
Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.

Step 1

Study Your Website

Step 2

Keywords Research
& Selection

Step 3

Create Ads

Step 4

Ads Placement on
Google Adwords

Step 5

Monitor Ads
Performance

GOOGLE ANALYTICS

If the Content is king; then the Analytical Data is compass Going for a long trip is like marketing. A direction of where to has to be determined, which will lead to what to pack, summer wear, or winter wear. Google Analytics provides valuable data to businesses in terms of Who, What, When and Where that help businesses understand how their customers find, use and interact with their website.